AnalyticsWeb | ARSARI GitHub Last Commit GitHub tag (latest SemVer)

A playground for experimenting with analytics implementation on a web app tracked on Google Analytics 4 (GA4) through GTM, Adobe Analytics (AA) via Tealium iQ, Amplitude Analytics, and Mixpanel Product Analytics.

Adobe Data Collection (Launch) and Heap Analytics are installed as experiment tool not fully implemented.

GitHub

Ecommerce Funnel

Select Products:

Merchandise Store
Product ID Brand Product Description Color Price Quantity
Merchandise Store
Product ID Brand Product Description Color Price Quantity

Products in Shopping Cart:

Merchandise Store
Product ID Product Description Price Quantity Total
Subtotal

Get 15%

Customer Information:

Shipping Method:

Credit Card Information

Summary:

Customer Shipping/Billing Address

Customer Payment Information

Exp:

Merchandise Store
Product ID Product Description Price Quantity Total
Products SubTotal
Discount
Taxes
Shipping
Order Total

======== Order Confirmation ========

Shipping Address

Transaction

Merchandise Store
Product ID Product Description Price Quantity Total
Products SubTotal
Discount
Taxes
Shipping
Order Total

Payment Information

Exp:

======== Refund Confirmation ========

Transaction

Merchandise Store
Product ID Product Description Price Quantity Total
Products SubTotal
Discount
Taxes
Shipping
Order Total